Who is Swarovski?
Daniel Swarovski, formerly David Swartz, was the son of a glass cutter in Bohemia, where he became skilled in the art of class-cutting. In 1892, he invented and patented a revolutionary electric cutting machine, using hydro-electricity that was used in the production of crystal glass. This allowed crystals to be cut more precisely than by hand.
Swarovski is now a fifth generation family-owned business with over 25,000 employees.
Swarovski has two major businesses:
- producing and selling loose elements to the industry, and
- creating precision-cut crystals for jewellery, figurines, and home decor.
In 1956, together with Christian Dior, Swarovski developed the “Aurora Borealis” effect, which gives a shimmering rainbow sparkle to the crystals. In 1977, Swarovski launched their own jewellery collection including watches. Swarovski crystals are seen in the fashions of top designers, including D&G, Chanel, and Louis Vuitton with their crystals and crystal mesh fabric adorning many fabulous creations.
In 1995, Swarovski opened a museum in Austria showcasing the extensive Swarovski collection.
Swarovski created the 9′ diameter, 550 pound star that sits on top of the famous Rockefeller Centre Christmas Tree in New York City every year since 2004.